A unique ice cream
Since 1960, Häagen-Dazs has been making ice cream like no other. Our founder, Reuben Mattus, had the desire to offer the best ice cream in the world, made from quality ingredients, selected with the greatest care. According to Reuben, if you let yourself be tempted by an ice cream, it had to be to live an exceptional and gourmet experience, unlike the simple frozen confections that were found at the time.
Dedicated To Great Ice Cream
From the age of nine, Reuben Mattus dedicated himself to ice cream, with the sole mission of creating a silky, smooth and creamy texture and flavours that were deserving of an adult’s palate. He married business whizz Rose, and together they launched Häagen-Dazs with three simple flavours: chocolate, vanilla and coffee. Today this has grown to 46 extraordinary flavours (that’s a lot of extraordinary to try). And every step of the way Häagen-Dazs has been driven by a passion for perfection. (It took us a whopping six years to figure out how to make the ultimate strawberry ice cream).
Extraordinary Ice Cream Deserves Extraordinary Shops
Häagen-Dazs was born in one extraordinary kitchen – Reuben’s. Now, we bring you over 800 extraordinary shops inspired by that very space. All over the world, you can indulge in 24 flavours in a setting as extraordinary as the ice cream itself (almost). But what makes our shops extra tempting is the unique selection of seasonal specials and over 20 enticing ice cream creations and drinks. You won’t find them anywhere else.
Serving extraordinary scoops since 1976.
The passion for perfection
Reuben Mattus' ambition was to create the best ice cream in the world, this Häagen-Dazs philosophy has since remained the same. We believe that everyone deserves to experience exceptional and authentic pleasure – and it is this desire to give you a unique experience that motivates everything we do.
Experience Like No Other
In 1960 Reuben set out to make an ice cream he could be proud of. We are proud to continue his legacy. We make extraordinary ice cream and create extraordinary moments. Because we believe little luxuries have the power to elevate the everyday.